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Talking Your Tech Actor Levar Burton has brought the old PBS "Reading Rainbow" show back to life as an iPad app. Now he's raised $1 million to expand the former television show. / Jefferson Graham, USA TODAY

LeVar Burton and the Reading Rainbow team have reached their $1 million goal on Kickstarter in less than a day -- and the fundraising campaign is still going!

Burton and his team launched a Kickstarter campaign Wednesday in the hopes of raising $1 million to accomplish three goals: Get Reading Rainbow on the Internet, develop a version that teachers can use in the classroom and be able to give RR to low-income schools for free.

The PBS show, whose 26-year run was helmed by host LeVar Burton from 1983 and 2009, has already been reimagined in the form of a tablet app two years ago. But Burton and his company RRKidz are looking to go even further with the Web-based version, which would be able to reach more children. While 97% of children have access to the Internet, only 33% have access to a tablet, Burton tells the Verge.

Burton details his mission on the Kickstarter page:

I believe that every child has a right, and a need, to be literate. We have a responsibility to prepare our childrenā?¦ and right now, the numbers show that we, as a society, are failing in that responsibility. And here's the problem: Right now, 1 out of every 4 children in America will grow up illiterate.

Thanks to donors, now more kids will be able to "take a look, it's in a book - a reading rainbow!"

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A version of this article was originally posted on Entertain This!



Copyright 2014 USATODAY.com

Read the original story: Reading Rainbow raises $1 million in one day

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