Kat Rudbergâ??s company, Crafted Taste, delivers the ingredients for craft cocktails at home. / Michelle Pemberton/The Star
You can get a lot of things delivered to your door.
There's the day-to-day stuff, like newspapers and Chinese food. Then there are the occasional shipments, say a new pair of shoes, which might be the result of an online shopping excursion after one too many glasses of wine (no judgment).
And now there's Crafted Taste, an Indianapolis-based company that's part cocktail-of-the-month club, part subscription box.
It's a business model popularized by Birchbox, a company that sends a rotating assortment of beauty samples to women for $10 a month. There are also subscription boxes that deliver toothbrushes, socks, gluten-free food and Japanese candy. There's even one that will send T-shirts from dive bars across the country.
"I wanted to do something that is about discovering new things and the flavors of cities - it's discovery through cocktails. You may not be able to visit that place, but you can get a flavor of what it's like," said Crafted Taste founder Kat Rudberg to Indystar.
Rudberg, 31, came up with the idea for the company after spending a year traveling the United States and Europe with friends. She had spent the five years prior working as a hotel inspector and restaurant critic for AAA.
"When I got home, I was trying to find a new career that would afford me more flexibility," she said.
It was around that time that Rudberg put together a cocktail kit as a gift for a friend who loved a drink called Wayworn Road from Plat 99 in Indianapolis.
"I thought it would be fun if they could make it at home. That's when I got the idea to start the business," she said. That was in September 2013. She shipped the first kits to customers in January.
About half of Crafted Taste's subscribers are based in California, which means that local businesses like Wilks & Wilson, which created a custom black pepper and thyme syrup for the Wayworn Road kit, could reach a new customer base.
Rudberg sources the cocktail recipes from bars around the world.
"I'm constantly researching - cocktails I've tried, bars I'd like to feature, bars that are getting press or awards likes James Beard nominations, bars that are at the top of their game," she said.
The business focuses on subscriptions that run $100 a month for a year, $130 month-to-month or $65 a month for the mixtures without alcohol. A kit contains all of the necessary ingredients for two recipes - the recipe of the month and another for a classic cocktail, plus napkins and food-pairing suggestions.
Rudberg sources the alcohol from a local distributor or online retailer that ships it in a separate package. Month-to-month subscribers receive an e-mail in advance explaining the type of cocktail that's coming next.
Copyright 2015 USATODAY.com
Read the original story: Cheers! Indianapolis company is 'Birchbox for cocktails'