Miami Heat's Shane Battier (31) lays up a shot in an NBA basketball game Feb. 12. / Ben Margot, AP
The Obama administration recruited Miami Heat and former Duke basketball player Shane Battier to promote its health care plan Tuesday, tying it to the likelihood of sports injuries.
As Battier urged young people to sign up for coverage, the Department of Health and Human Services released a report saying that nearly 2 million people suffered sports-related injuries that were treated in emergency rooms in 2012.
"If you're playing sports, it's important to make sure you also have great health care because you never know when you're going to take a hit," Battier said in a conference call with reporters.
Battier detailed a personal medical history that ranges from simple X-rays to a broken elbow to reconstructive ankle surgery.
The emphasis on sports injuries is the latest health care pitch by the administration, which is seeking to reach young people with events linked to the men's and women's college basketball championship tournaments that start this week.
The sign-up deadline for coverage this year is March 31.
The sports-themed marketing projects include a variety of basketball players and coaches.
In a blog post, HHS Secretary Kathleen Sebelius said that, for people without health insurance, sports injuries can "happen to anyone, regardless of overall health status" can also be "very expensive."
Treating a sprained ankle can cost $2,290, and a broken arm can cost up to $7,700, Sebelius wrote.
"Whether you're out on the slopes or playing the boss in a pickup game of basketball after that stressful meeting, you don't want to have to hold back because you aren't covered in case of injury," Sebelius said.
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Read the original story: Hoopster Battier pushes Obamacare for sports injuries