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North Carolina basketball coach Roy Williams / Gerry Broome, AP

Seeking to reach young people who will be watching a lot of tournament basketball in the next three weeks, the Obama administration Monday unveiled its own "Sweet 16" reasons to sign up for health care.

The reasons are paired off in a tournament bracket, with users invited to vote on their favorites.

One match-up pits "women can't be charged more than men" against "because accidents happen."

Another is "birth control is free" against "insurance companies can't discriminate."

"If you've got insurance, help spread the word by voting for your favorite reason to get covered," says the White House health care bracket Web page, noting that the deadline for sign-ups this year is March 31.

The site includes a video with two prominent college basketball coaches: Roy Williams, who has won two national titles leading the University of North Carolina men's team, and Geno Auriemma, winner of eight women's national titles with the University of Connecticut.

"You've only got until March 31st," Williams says. "Beat the buzzer."

Auriemma says, "Be a winner and get covered today."



Copyright 2014 USATODAY.com

Read the original story: Obama team unveils 'Sweet 16' health care bracket

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