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'GS Elevator Gossip' got a book deal -- then lost it when the tweeter was identified.

Talk about this on your elevator ride out of the office today -- then tweet it.

Straight to Hell: True Tales of Deviance and Excess in the World of Investment Banking, the forthcoming book based on the previously anonymous Twitter account @GSElevator, is no more.

Publisher Touchstone pulled the book deal for John LeFevre, the author of the popular account which purported to publish snippets overheard in the Goldman Sachs elevator, after the The New York Times recently revealed that he never worked at the investment banking firm.

"In light of information that has recently come to our attention since acquiring John Lefevre's Straight to Hell, Touchstone has decided to cancel its publication of this work," Brian Belfiglio, V.P., director of publicity for Touchstone, an imprint of Simon & Schuster, says in a statement released on Thursday.

"Being outed has always been part of the plan..." LeFevre wrote in an essay published at Business Insiderbefore the book had been canceled.

"The book has never been positioned as the story about life just inside the walls of Goldman Sachs. It's far more interesting than that," he writes.

"And it certainly isn't an indictment on any particular firm or some kind of exposé snoozefest. My objective is to unapologetically showcase the true culture of Wall Street in a way that hasn't been done before," LeFevre continues before promising that he will continue tweeting.

In an email response to Publishers Weekly Thursday, LeFevre writes, "(Publisher) S&S supported me while forcing me not to defend myself...and now they abandon me." He says he will sue the publisher "100 times over" if they try to get back any advance he received for writing the book.

Follow @lindsdee on Twitter.



Copyright 2014 USATODAY.com

Read the original story: Man behind @GSElevator loses book deal

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