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Lance Armstrong, in his interview Thursday night with Oprah Winfrey, invoked the differentiation strategy of "that was then, this is now," according to John Llewellyn, a communication professor at Wake Forest. / LAURENT REBOURS, AP

Two readers of Lance Armstrong's book "It's not about the Bike" have filed suit against him and his publishers in federal court, claiming the book is a fraud based on lies and false advertising.

The suit seeks class-action status on behalf of other readers and is asking for refunds and other costs.

FICTION: Library in Australia moves Armstrong books

The suit was filed Tuesday in U.S. District in California by Rob Stutzman, a public affairs consultant in California, and Jonathan Wheeler, a professional chef. Both read the book only to learn later that Armstrong's supposedly non-fiction book contained falsehoods about how he boosted his performance as cyclist.

The suit cites Armstrong's confession last week to Oprah Winfrey about how he persistently cheated during his cycling career and lied about it for more than decade. Armstrong said he used banned drugs or blood transfusions in all seven of his victories in the Tour de France from 1999 to 2005.

In the book, Armstrong denies doping and instead boosts his legend as an athlete who overcame cancer to win the Tour de France.

The suit seeks to represent California residents who bought that book and another Armstrong book "Every Second Counts."

"Defendants knew or should have known these books were works of fiction," the suit states.

It says the plaintiffs would not have bought the books if they had known "the true facts concerning Armstrong's misconduct."



Copyright 2014 USATODAY.com

Read the original story: 2 file lawsuit against Lance Armstrong for lies in books

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