A mother black bear wanders with her two spring cubs near a parking garage at the University of Alaska Anchorage campus in June. / Bob Hallinen, AP
Discovery Channel has built a phenomenon around sharks with its annual Shark Week.
But why isn't there a Bear Week?
"Bears just don't have as good (of) agents," joked Eileen O'Neill, president of Discovery Communications, which includes Discovery Channel, in an e-mail to USA TODAY Network.
"The fact is, many species have been tried, but sharks in the summer trumps all, although Monster Week does well!" O'Neill wrote.
Case in point: Last week's Shark Week had more than 53 million viewers, according to O'Neill's e-mail.
If you're craving bear news, USA TODAY Network has launched its own Bear Week.
Could a Bear Week be more successful than a Shark Week?
College Humor released a list of reasons why Bear Week would be better than Shark Week. Among the reasons: bears are hilarious, adorable and intelligent.
"I want Discovery Channel shows about an animal that is both murderous and adorable. I want Bear Week," the College Humor article says.
The article also points out that humans are more likely to be attacked by a bear than by a shark.
At Yellowstone National Park, your odds of being a victim of a bear attack are about 1 in 1.9 million, according to park officials. That's compared with a 1 in 11.5 million chance you'll be attacked by a shark, according to the University of Florida's International Shark Attack File.
In 2011, an online petition on PetitionBuzz.com got more than 9,300 signatures to create a Bear Week.
The petition was forwarded to Discovery, which responded that "the idea was worth taking a look at."
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Read the original story: Americans love Shark Week. Why isn't there a Bear Week?