Advertisement

You will be redirected to the page you want to view in  seconds.

Jack White's new album, "Lazaretto," is a record-breaking vinyl release. / Samuel M. Simpkins / The Tennessean

The vinyl record boom reached another pinnacle this week with news that the new album from Nashville's Jack White has set the long-standing record for first-week sales.

Lazaretto sold more than 40,000 vinyl copies, eclipsing the previous record of about 33,000 held by Pearl Jam's seminal 1994 album Vitalogy.

According to Ben Blackwell from Nashville's Third Man Records, which managed the record's manufacturing and a portion of the distribution, Lazaretto set the new mark thanks to the combination of White's loyal fans and vinyl collectors curious to test out its many bells and whistles.

"It's him, it's Jack White's record, but there are also a lot of fair-weather, casual vinyl fans who wanted to have this record," Blackwell said.

Amazon.com offered a warning to its customers that Lazaretto contains "unique features which cause it to play differently than other vinyl records." Popular Nashville independent record store Grimey's was given a special record player in order to demonstrate to customers just how Lazaretto works.

Blackwell said the goal was creating an "ultra LP" that crammed "as much as we could into one record."

So here are the elements that make the vinyl version of Lazaretto different from just about any record released before:

--For the first time ever in vinyl, there is a floating hologram on Side A of the record. The holograms, which were designed by artist Tristan Duke, are of floating angels.

--The first song on Side B will play a different intro, either acoustic or electric, depending on where the listener drops the needle.

--Instead of dropping the needle on the outside groove to begin Side A of Lazaretto, as with almost every record ever manufactured, listeners must drop the needle instead on the most inside groove.

--Both sides of the record end with a "locked groove" on the outside edge - something White said in a YouTube video that he believes is a first-ever feature - so that the final song on both sides continues playing endlessly. The Beatles' Sgt. Pepper's Lonely Hearts Club Band also had a locked groove on Side B, but it was on the more traditional inside groove.

--If listeners drop the needle on the label in the center of the record, they will hear songs hidden in grooves underneath. Lazaretto has hidden songs on both sides of the record.

--The LP also has to be played at three different playing speeds, something White said he doesn't believe has been done before.

The record was pressed with more than 74,000 copies in its initial run at United Record Pressing in Nashville. Blackwell said the Third Man was able to add the bonus features to the vinyl without increasing the price, which runs between $25 and $30 at most retailers.

Lazaretto went No. 1 in overall sales, not just vinyl, according to numbers released by Nielsen Soundscan.

For Grimey's, which still had copies of the album available earlier this week, the combination of the unique features, White's popularity and his critically acclaimed performance at Bonnaroo last week contributed to the strong sales. While overall music sales remained flat in 2013, vinyl sales climbed by 32 percent, marking the seventh consecutive year of growth.

"All those things are demand drivers," said Doyle Davis, co-owner of Grimey's. "There's extra attention pointing out what vinyl will do but it's also aligned with surging interest in record players. There are just more vinyl fans now than there were a few years ago."



Copyright 2014USAToday

Read the original story: Jack White's 'Lazaretto' breaks records, boundaries

More In

test

Real Deals

Flip, shop and save on specials from your favorite retailers in central Ohio.

GET DEALS | COUPONS

Things To Do

THU
2
FRI
3
SAT
4
SUN
5
MON
6
TUE
7
WED
8

CLASSIFIEDS

Classifieds from across Central Ohio
Lancaster
Chillicothe
Newark
Marion
Bucyrus
Mansfield
Zanesville
Coshocton

Weeklies & Shoppers

10TV Headlines

Dispatch Headlines

METROMIX